Orbit for Substack

Is there a CRM for Substack?

Orbit is the closest thing. It keeps everyone you talk to on Substack and everything they say about your writing and your product, so you can use it for customer research and sales, not just contacts.

Updated November 13, 2026

Get Orbit on Substack$12/month See what it keeps ↓

What does Orbit keep about each person?

Orbit is a Chrome extension and web dashboard for Substack writers. It captures your conversations as you use Substack, so there are no contacts to type in.

Every comment, reply and note exchange you’ve had with them, in one place.
Whether they subscribe, free or paid, and which of your writing brought them in.
Your own tags, private notes, lists and check-ins.
Daily Five: five people worth a word from you today, and why.
Follow-ups: what someone told you was coming up, so you can ask how it went.
It reads and remembers; it never writes for you, and it posts only the Notes you schedule yourself.

Can I use my Substack conversations for customer research and sales?

Yes. Every comment, reply and note people write to you is already customer research. Orbit keeps all of it in one place, so ChatGPT, Claude or Gemini can answer questions like these:

01“What do people keep asking me?”The questions that come up again and again in your comments and replies: your next post, FAQ or product.
02“What are readers saying about my product?”Every mention of your course, coaching, app or book, with who said it and where.
03“Who upgraded to paid, and what did they say before they did?”The conversations and writing on the way to each paid subscription.
04“Which notes brought in new subscribers, and who?”Substack’s attribution for every note, with the people it credits.
05“Who asked about working with me and never heard back?”Interest you would otherwise lose in a busy week.

Every question you ask gets better as AI gets smarter, because the conversations are already there. Why I built it this way.

How to connect Orbit to your AI app.

Why not use a regular CRM?

A regular CRM can’t see Substack. You’d type in every contact and log every conversation by hand, in a tool built around sales stages. Orbit is built around the people you write with and for.

As of November 2026, Orbit costs $12 a month or $120 a year, included with a paid subscription to What’s Working Right Now, Rebecca Spitzer’s Substack. It works in Chrome, Edge, or Brave on a computer.

Orbit remembers. You do the writing.

$12/month or $120/year